Norton’s Resurgence Reaches Key Milestone As Manx R Deliveries Commence In The UK
Among the first to take delivery is long-time Norton enthusiast Carl Parris, who takes delivery of his all-new Manx R at Norton Newcastle
- Executive Director Richard Arnold visits Norton Newcastle in an ‘emotional and important moment for Norton’ as Manx R deliveries commence
- Norton Newcastle proudly showcases its new retail environment in support of the brand’s resurgence and growing retail network
- Among the first customers is long-time Norton enthusiast Carl Parris who dubs his Manx R ‘absolutely stunning’
Beamish, County Durham, 21 August Norton Motorcycles marks the next milestone in its resurgence with the start of Manx R superbike deliveries in the UK.
Executive Director Richard Arnold was on hand to present the Manx R to its new owner and long-time Norton enthusiast, Carl Parris – a customer of Norton Newcastle at Car Barn Beamish in County Durham.
The handover, among the first deliveries of Manx R, which start in the brand’s UK home market, signifies the start of life on the road for a new generation of Norton motorcycles and their customers.
Carl Parris, who has a longstanding passion for Norton, is among the first customers to take delivery of the new Manx R Apex. His enthusiasm for the brand, together with his appreciation for design, engineering and craftsmanship, made the handover a particularly special moment for all involved.
Richard Arnold said: “Our customers are at the heart of everything we do at Norton, and as an owner myself, I wanted to meet the first customer of our next generation of motorcycles to share in that excitement. This is a significant moment in Norton’s resurgence and the beginning of a new chapter as we bring our motorcycles, and the renewed spirit of the brand, to customers around the world, starting with our home market.”
Carl Parris added: “Norton has always meant a great deal to me, so taking delivery of the new Manx R is a genuinely special moment. What a motorcycle! And it’s actually mine. Aqua Green is such a beautiful colour, the lines are just perfect and I absolutely love it.”
The Manx R is a bold reimagining of performance, luxury – combining handcrafted British design with advanced rider technology and uncompromising attention to detail. At its heart is an all-new 1,200cc engine producing 206 hp and 130 Nm of torque. Exquisite performance is complemented by adaptive intelligence, integrated ride modes and an eight-inch touchscreen TFT display, creating an experience designed to feel connected, precise and entirely rider-led.
The handover also marks an important milestone for Norton Newcastle. Based at Car Barn Beamish, the dealership brings the Norton experience to riders across the North East, combining specialist knowledge with personal, locally delivered customer care.
Jonathon Webb, Sales Manager, Norton Newcastle, said: “It is a privilege to host one of the first UK customer handovers of the new Manx R here at Norton Newcastle. Carl’s excitement reflects the response we have seen from riders across the region. Customers want to experience the motorcycles and become part of what Norton is building. We are proud to support them throughout that journey.”
About Norton Motorcycles
Norton Motorcycles was founded in 1898 and is one of Britain’s most iconic motorcycle marques, with a heritage shaped by engineering innovation, racing success and distinctive design. Its name is closely associated with the Isle of Man TT and with celebrated models including the Manx, Commando, Dominator, Atlas, Navigator and 650SS.
Today, Norton is entering a new chapter under the ownership of TVS Motor Company, which acquired the brand in April 2020. Based at Norton’s modern manufacturing facility in Solihull, West Midlands, the company designs, engineers and builds British motorcycles, assembled using traditional hand-crafted techniques supported by modern engineering, advanced manufacturing processes and rigorous quality standards.
Norton’s new generation of motorcycles embodies contemporary technology, emotional performance, modern aesthetics and exclusivity. Guided by the principles of design, dynamics and detail, Norton is focused on creating motorcycles that honour its past while establishing a desirable, high-quality and distinctive future.
Media enquiries:
press.office@nortonmotorcycles.com
Media Site:
nortonresurgence.com
Website:
nortonmotorcycles.com
Facebook:
facebook.com/NortonMotorcycles
Instagram:
instagram.com/norton.motorcycles
LinkedIn:
linkedin.com/in/norton-motorcycles
About Norton Motorcycles
Norton Motorcycles was founded in 1898 and is one of Britain’s most iconic motorcycle marques, with a heritage shaped by engineering innovation, racing success and distinctive design. Its name is closely associated with the Isle of Man TT and with celebrated models including the Manx, Commando, Dominator, Atlas, Navigator and 650SS.
Today, Norton is entering a new chapter under the ownership of TVS Motor Company, which acquired the brand in April 2020. Based at Norton’s modern manufacturing facility in Solihull, West Midlands, the company designs, engineers and builds British motorcycles, assembled using traditional hand-crafted techniques supported by modern engineering, advanced manufacturing processes and rigorous quality standards.
Norton’s new generation of motorcycles embodies contemporary technology, emotional performance, modern aesthetics and exclusivity. Guided by the principles of design, dynamics and detail, Norton is focused on creating motorcycles that honour its past while establishing a desirable, high-quality and distinctive future.
Media enquiries:
press.office@nortonmotorcycles.com
Media Site:
nortonresurgence.com
Website:
nortonmotorcycles.com
Facebook:
facebook.com/NortonMotorcycles
Instagram:
instagram.com/norton.motorcycles
LinkedIn:
linkedin.com/in/norton-motorcycles