News

Solihull, UK, 12 August 2026. Norton Motorcycles conducted an extensive research and development process prior to the launch of the Manx R, with its new model shaped by rider research, real-world telematics and iterative engineering.

Solihull, UK, 10 August 2026: Norton Motorcycles has revealed the Manx [P]R: a one-of-one interpretation of its flagship Manx R, created with emerging British art and design practice Peaceful Research.

Solihull, UK. 5 August 2026 – Norton Motorcycles announces a landmark collaboration with Foster + Partners to create a new global retail concept, redefining how premium motorcycles are presented, experienced and sold.

Hosur, India. 24 June 2026 – Norton Motorcycles has marked the roll-out of the first Atlas models at TVS Motor Company's Hosur manufacturing facility in India ahead of the official launch next month.

Solihull, UK. 11 June 2026 The all-new Norton Atlas and Atlas GT spearhead the company’s entrance into the adventure and sport-touring segments, marking a defining step in Norton’s ongoing resurgence. The Atlas and Atlas GT expand the brand’s reach while remaining true to the principles that have shaped it for more than a century: purposeful engineering, confident design and machines built to be ridden.

Solihull, UK. 03 June 2026 – Norton Motorcycles’ all-new Manx R made its first TT appearance at the weekend with a women-led legacy lap.

Munich, Germany, Thursday 5 March. Norton Motorcycles was among the exhibiting partners at the 2026 edition of the by-invitation Car // Design Event (CDE) in Munich. Held at the prestigious Drivers & Business Club at Motorworld, CDE brings together leading figures from the automotive industry’s design departments, suppliers, educational institutions and media community to discuss current and future trends in vehicle design.

Birmingham, 19 November 2025. Norton Motorcycles unveils its Resurgence in a series of UK debuts at Britain’s premier motorcycle show, Motorcycle Live (MCL).

Milan, Italy, 4 November 2025. The all-new Norton Manx R is the standard-bearer of Norton’s Resurgence, the embodiment of the brand’s unwavering commitment to creating some of the world’s most desirable motorcycles through innovation, emotional design, and real-world performance.

Milan, Italy, 4 November 2025. Norton Motorcycles has unveiled its Resurgence strategy at EICMA, a long-term approach underpinned by the substantial investment by TVS Motor Company (TVS) since it acquired Norton Motorcycles in April 2020. Five years in the making, this rebirth is based on a cascade of innovative new models defined by Norton’s core attributes – a combination of Design, Dynamics and Detail that will create the world’s most desirable motorcycles.