Norton gears up for manufacturing of new generation of flagship motorcycles at Solihull HQ

• Preparations are well underway at Norton’s Solihull HQ for the start of production of its new flagship line, spearheading the company’s next generation of motorcycles.
• Norton’s owner, TVS Motor Company, has invested more than £200m to date, underpinning its commitment to the iconic brand’s resurgence with a range of all-new models
• New flagship will set the tone for a modern design language also reflected in a revitalised Norton brand identity
• Solihull’s expansion and backing by TVS further reinforces the UK as a powerhouse of premium motorcycle manufacturing

Solihull, UK, 24 September 2025. Norton Motorcycles is undertaking significant refit of its Solihull HQ in readiness for the start of production of its all-new flagship line of motorcycles later this year.

Norton’s owner, TVS Motor Company, is demonstrating its commitment to the iconic British brand – and its Solihull HQ’s position as a global centre of excellence in motorcycle design, performance and production – with over £200million invested to date. The company’s team of world-class engineers and craftspeople are preparing for a range of all-new models to be unveiled later this year.

Norton’s resurgence strategy underscores a firm undertaking to support British manufacturing and the brand’s long-term growth with its Solihull HQ as the global hub of technical excellence. The programme has already seen the workforce increase by 25% since the start of 2025 in readiness for a new era of global expansion.

The development of Solihull manufacturing reinforces the West Midlands’ position as a motorcycle powerhouse. Norton’s investment will continue to generate new roles, enhance skills, and deliver supply chain benefits for UK businesses, while strengthening Britain’s role as a premium motorcycle exporter on the global stage.

Nevijo Mance, Executive Director at Norton Motorcycles, said: “Norton’s Solihull HQ is at the heart of our global resurgence strategy. By investing in cutting-edge British manufacturing, we are ensuring that Norton continues to set the benchmark in design, engineering, technology and performance.”

“This is more than an investment in Norton. It is an investment in British industry, engineering talent and a proud heritage that has made Norton Motorcycles world-renowned. With the backing of TVS, we are building the foundations for long-term success and the global growth of the Norton business.”

The first glimpses and details of the new models – led by its all-new flagship - are building up across Norton’s social media channels ahead of the full product reveal, which take place at the EICMA international motorcycle exhibition in Milan, Italy on 4 November 2025.

ENDS